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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. When offers are assigned in a Mail List or Call List process, what is automatically created by Unica Campaign?

A) Cell ID
B) Campaign code
C) Treatment instance
D) Offer ID

2. In Unica Campaign, what is a single marketing communication or message called that you assign to a cell and send to targeted groups?

A) Segment
B) Response
C) Campaign
D) Offer

3. What Unica Campaign flowchart process should a customer use in order to limit the input to select only IDs for persons who live in the Pacific time zone?

A) Sample by percentage
B) Merge
C) Select
D) Mail List

4. In an integrated Unica Campaign and Unica Marketing Operations environment, how does a user associate a segment with a campaign?

A) Click the Implementation link within the campaign.
B) Select the Associate checkbox.
C) Click the Segments icon.
D) Select the Sessions menu.

5. In a Unica Campaign flowchart, what type of process lets you "propose contacts" to another Unica application that then will sort through those contacts (along with other contacts from other campaigns) and then outputs a final list of contacts to maximize overall organizational contact effectiveness?

A) Track process
B) Extract process
C) Optimize process
D) Response process

Solutions: