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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Communication tactics
B) Business objective
C) Planning process
D) Communication strategy

2. The latest market research for an organization has revealed a decline in market share, particularly with the female customer. The chief executive officer (CEO) has asked the head of communication for advice on whether a stronger focus on communication would help correct this decline. Which of the following responses provides sound strategic counsel to the CEO?

A) "Many factors contribute to shifts in market share, and it is impossible to determine whether our communication efforts play a role in the decline."
B) "Since 45% of women use a social bookmarking tool, we should bolster our allocation of resources to that social media tool."
C) "Once we understand why our female customers are disengaging with us, communication could play a stronger role in correcting this downturn."
D) "You will get better return on investment (ROI) by focusing on social media versus other marketing efforts."

3. You are the communications director of a large pet supplies store chain. One of your suppliers sends you a formal notification that one of their dog food products is being investigated by regulators for potential harmful ingredients that might severely harm pets' health. They have not decided yet for a total recall, but they are issuing this early warning to distributors only. You understand this product is your best-selling one. Your advice to the CEO in terms of the most effective crisis communication response would be to:

A) Contact the supplier, ask for a total recall of the product, ask them to take responsibility and issue a public statement about it, without involving your own store brand.
B) Recall the products as a distributor, issue a warning to all customers and communicate the recall through your social media.
C) Immediately withdraw the products from the shelves, in order to minimize any risk and then wait for the results of the study.
D) Contact the supplier and get an update, monitor the situation closely, review customer complaints and be ready to act as needed.

4. A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone and nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step that the communication director would take?

A) The reporter made an error, so the director should demand a correction be published.
B) There is nothing that can be done; the article has already been published.
C) Contact the reporter with the correct information and request a correction be published, if possible.
D) Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.

5. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) strategic content in all our communications.
B) legal choices in all our communications.
C) procedural instructions in all our communications.
D) accurate graphics in all our communications.

Solutions: