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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads.
Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives:
* Optimization goal for impressions
* Optimization goal for video views
So you need to run an optimization goal for impressions and another one for video views. You will then be able to compare both campaigns through the eCPM metric.
How does the eCPM calculation differ within both campaigns?
Select all that apply.
Choose ALL answers that apply.

A. The expected CPM can't be compared between the impressions and video views campaigns.
B. The eCPM for the video view campaign will include an estimated conversion rate calculated by Facebook.
C. The eCPM for the video view campaign will include an additional component of the estimated click-through rate.
D. The eCPM for the impression campaigns will only take into account the advertiser bid per impression.

Question 2

You want to give an agency access to your Business Manager. How should you add your partner?
Choose only ONE best answer.

A. You should add them as administrators of your Business Manager in order to manage your digital assets.
B. You should add them as employees under the Business Manager and then provide them editor access to all of your digital assets.
C. You should look for the agency's employees' Facebook personal profiles and add them to your Facebook accounts.
D. You should include them as Partners so that they can administer your accounts but not have the ability to alter any assets or change anything about the business.

Question 3

You've been working on a reach and frequency campaign for your client.
You launch the campaign at 8 AM. It's 3 PM, and you realize you need to change your audience.
How can you fix this?
Choose only ONE best answer.

A. You can go into the ad-set and just change the audience.
B. You need to build a new ad-set with the different audience.
C. You need to cancel current ad set and launch a new ad set with the fix.

Question 4

Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.

A. Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.
B. Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.
C. Create app install campaigns for people who have finalized a purchase for the following 15 days.
D. Create app install campaigns for people who have visited the website.
E. Use conversion ads to the checkout page for new audiences.
F. Use attention-grabbing video ads on Instagram to new audiences.

Question 5

What determines the "Total Value" of your ads?
Choose only ONE best answer.

A. Maximizing Consumer Experience and Advertiser Bid.
B. Maximizing advertiser value and estimated action rates.
C. Optimizing Consumer Experience and Maximizing User Value.
D. Maximizing Advertiser Value and Optimizing Consumer Experience.

Solutions: