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Facebook Certified media buying professional Sample Questions:

1. What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.

A) Image
B) Ad Type
C) Placement
D) Audience
E) Dynamic Creative
F) Offer

2. What does a 1-day view and 28-day click attribution window mean?
(Select all that apply)
Choose ALL answers that apply.

A) Actions happened 28 days after someone viewed your ad
B) Actions happened 28 days after someone viewed your ad.
C) Actions happened 28 days after someone clicked your ad.
D) Actions happened 1 day after someone viewed your ad.

3. Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?
Select all that apply.
Choose ALL answers that apply.

A) Reach
B) Brand Lift
C) CPM
D) Frequency
E) CPC

4. Your client is launching a new car nationwide.
They've come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.
What buying option should they use and how should you optimize your campaigns?
Choose only ONE best answer.

A) Ad Auction, running multiple campaigns with specific dates so that it's targeted correctly.
B) Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.
C) Ad Auction, with a brand awareness campaign, in order to maximize reach of the different campaigns.
D) Reach and Frequency, with Sequenced delivery, so that you run campaigns on specific dates.

5. A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.
Your client's attorney has complain several times about data privacy. They are concerned with sharing their customer database.
What suggestions do you make to the attorney to resolve his concerns?
(Select all that apply)
Choose ALL answers that apply.

A) Facebook will store all data from your CRM but hash it so people can't see private info.
B) When you upload a list of customer or share your customer list, it's hashed once it enters Facebook.
C) The matched and unmatched hashes are kept for 180 days.
D) Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook's secure mechanisms protect advertisers' information throughout the creation, use, and storage of their Custom Audiences.
E) The matched and unmatched hashes are deleted.
F) When you upload a list of customer or share your customer list, it's hashed locally in your browser before it's uploaded to Facebook.

Solutions: