[Jan 13, 2023] MB-220 Exam Dumps, MB-220 Practice Test Questions
Free MB-220 Study Guides Exam Questions and Answer
Microsoft MB-220 Exam Syllabus Topics:
| Topic | Details |
|---|---|
Configure marketing applications (20-25%) | |
| Configure organization settings | - configure administration settings including LinkedIn Lead Gen and quota limits - configure data sources for synchronization - create and manage templates - configure portal integration - configure landing page settings - configure domain authentication - configure data protection tools - configure social media - configure webinar providers |
| Configure marketing settings | - configure matching strategies - configure marketing email settings - configure customer journey settings - configure opt-in settings - configure email deduplication settings - configure lead scoring settings - configure required options for publishing journeys - create and configure marketing calendars - manage assets and content settings |
| Manage insights | - analyze contact insights - analyze lead insights - analyze segment insights - analyze customer journey insights - analyze email insights - analyze lead scoring model insights - analyze marketing page insights - analyze marketing form insights - analyze website insights - analyze redirect URL insights |
Manage segments and lists (10-15%) | |
| Create and manage segments | - determine segment type - create market segments - create segments using Natural Language Query - configure dynamic segments using Designer - combine segments using union, exclude, or intersect logic - create segments from external sources using customer insights |
| Create and manage subscription centers and lists | - determine usage scenarios for subscription lists - create a subscription list - add a subscription list or lists to a form - create a segment based on a subscription list - create a subscription center marketing page - understand how and where to publish subscription centers |
Create and manage marketing forms and pages (10-15%) | |
| Create marketing forms | - determine which marketing form type to use - determine form requirements and limitations - create a marketing form using a template - create landing forms and pages |
| Create and manage marketing pages | - create marketing pages - add content to marketing pages - add forms to content blocks - apply a style to marketing pages - integrate marketing pages with marketing emails - preview and validate marketing pages - publish marketing pages - monitor visitors to marketing pages |
Manage leads, contacts, and accounts (5-10%) | |
| Create and manage leads | - create leads - synchronize leads from LinkedIn |
| Create and manage accounts and contacts | - create and manage accounts - create and manage contacts - manage activities |
NEW QUESTION 62
You need to create a subscription center marketing form.
Which two toolbox elements must you implement? Each correct answer presents part of the solution.
- A. Captcha
- B. Do not email
- C. Submit button
- D. Field
Answer: B,C
NEW QUESTION 63
DRAG DROP
Your marketing department has given you a list of requirements.
Which requirements will you be able to meet by utilizing the tools in Dynamics 365 for Marketing? To answer, drag the appropriate requirement to the correct column. Each requirement may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
Answer:
Explanation:
Section: Topic 1, Configure marketing applications
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails
NEW QUESTION 64
You are a marketing professional.
You have created a marketing form and want content items to automatically fill in for the customer.
What is a valid form for prefill?
- A. Pre-fill Form
- B. Survey Form
- C. Journey Form
- D. Subscription Center Form
Answer: D
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/form-prefill
NEW QUESTION 65
The time is currently 8pm on Thursday night. You have been tasked with creating and sending a LinkedIn post
on the company's account advertising the Planned Event.
Following Litware's standards, which two options should you choose when preparing this message? Each
answer represents a complete solution.
- A. Schedule Time is set to tomorrow at 9am
- B. Channel is set to social media
- C. Post Visibility is set to Public
- D. Post Visibility is set to Connections
Answer: A,B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/social-posting
NEW QUESTION 66
Note: This question is part of a series of questions that present the same scenario. Each question in the series
contains a unique solution that might meet the stated goals. Some question sets might have more than one
correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions
will not appear in the review screen.
You are a marketer at Contoso Inc.
In the past month, the marketing department has been sending customer satisfaction surveys to customers
whenever an opportunity is won. They have received over 4,500 responses.
You are analyzing the customer satisfaction survey, and do not see any results for the Net Promotor Score
(NPS) question in the Satisfaction Metrics Report. You want to see these results.
Solution: You refresh the satisfaction metrics report.
Does this solution meet the goal?
- A. Yes
- B. No
Answer: B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/satisfaction-metrics
NEW QUESTION 67
You have created a customer journey to send an Event Registration Invite to the customers in Norway. You
confirm that you selected the correct Marketing Email record with the Norwegian language, and that you are
using the correct Segment while creating the customer journey.
As part of going Live with your customer journey, you select "Check for Errors" in the command bar.
Which three checks does this command perform? Each correct answer presents a complete solution.
- A. Performs language checks to ensure localization.
- B. Makes sure all required target segment(s) meet your goals.
- C. Checks to ensure prerequisites are met.
- D. Makes sure all required marketing emails and pages are assigned and published.
- E. Checks for common errors and shows an error message with advice for fixing them.
- F. Checks for active links to the marketing services that host your email messages.
Answer: C,D,E
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/customer-journeys-create-automated-campaigns
NEW QUESTION 68
Drag and Drop Question
You have been asked to create a customer journey that meets this goal: Send an email to all cat owners, then follow up with a text message to those contacts who opened the email, waiting one day between actions.
Which five actions should you perform, in sequence, to meet the requirements? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
NEW QUESTION 69 
You are a marketing administrator. Your company has a form that prospective clients use for holiday offers.
You need to take down the marketing page that contains the form now that the season is over.
Which three steps are needed, in order, to complete your task? (Choose three.) To answer, move the
appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
NEW QUESTION 70
You observe that some marketing emails that are part of customer journeys are not sent out.
Information about the emails displays in Customer Journey Blocked Email Insights.
You need to determine the cause for the issue.
What are three possible reasons why the emails are not sent? Each correct answer presents a complete solution.
- A. A Dynamics 365 internal error prevents email sends.
- B. The contact's email server was not online when the email was sent.
- C. The contact record has a lowered General Data Protection Regulation (GDPR) consent level.
- D. The contact has been added to a suppression segment.
- E. The contact has unsubscribed from receiving marketing emails.
Answer: C,D,E
NEW QUESTION 71
You are a Dynamics 365 Marketing functional consultant.
You create a marketing subscription list and you need to make it available for website visitors.
In which two ways can you do this?
- A. In the Event Template, drag the created Subscription List to the form.
- B. In the Landing Page template, drag the created subscription list to the form.
- C. In the Subscription Center form, drag the created subscription list to the form.
- D. In the Email Marketing form, drag the created subscription list to the form.
Answer: C,D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-subscription-center
NEW QUESTION 72
You are a Dynamics 365 Marketing functional consultant.
You need to set up a Marketing campaign for a client to demonstrate how they can engage customers in email campaigns.
To set up your demo, you will need to establish a list of contacts. You need to avoid using actual contacts.
Which two methods can be used to load demo contacts for the campaign? Each correct answer presents part of the solution.
- A. Create contacts manually in the Contacts section of Dynamics 365 Marketing.
- B. Create contacts manually in the Leads section of Dynamics 365 Marketing.
- C. Import contacts from an Excel file.
- D. Create Contacts in Demo Data of Marketing Settings.
Answer: C,D
NEW QUESTION 73
In preparing for going live with your customer journey you select "Check for Errors" in the command bar.
Which three functions does this command provide? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. makes sure all required marketing emails and pages are assigned and published
- B. makes sure all required target segment(s) meet your goals
- C. checks for common errors and shows an error message with advice for fixing them
- D. checks for active links to the marketing services that host your email messages
- E. checks to ensure prerequisites are met
Answer: A,C,E
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/customer- journeys-create-automated-campaigns
NEW QUESTION 74
You are an event coordinator for Contoso, Ltd, and are creating a multi-day tradeshow event.
You need to set up an event team that will consist of Contoso, Ltd employees, vendors, partners and
customers.
Which two kinds of records should you associate to the event team member? Each correct answer presents a
complete solution.
NOTE: Each correct selection is worth one point.
- A. Customer
- B. User
- C. Contact
- D. Account
Answer: B,C
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event
NEW QUESTION 75
Your marketing department has determined that they want to create a Customer Journey that will target marketing contacts that have visited your website in the past 12 months.
Which type of marketing segment should you create?
- A. Profile Segment
- B. Landing Page Segment
- C. Interaction Segment
- D. Customer Insight Segment
Answer: C
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/segmentation-listssubscriptions
NEW QUESTION 76
DRAG DROP
You need to create a lead scoring model based upon fixed rules as well as behavior rules.
Which scenario corresponds to each rule type? To answer, drag each scenario to the appropriate rule type.
Each scenario may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
Answer:
Explanation:
Section: Topic 4, Manage leads
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/score-manage-leads
NEW QUESTION 77
Drag and Drop Question
You are an administrator working on a marketing campaign.
You need to understand the various types of digital content that are available for use with marketing.
Which Content Types match with the Purposes that are listed? To answer, drag the appropriate Content Type to the correct purpose. Each Content Type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
NEW QUESTION 78
You are the manager of Internet sales for your company.
You have been asked to create and distribute a post-purchase survey to both registered and guest customers purchasing on your site.
Which three things will be true about the distribution of your survey? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. As an option, the design of your survey can include a limitation that restricts multiple completions by a single non-anonymous respondent.
- B. An optional invitation email, utilizing either a direct email or an email template, may be sent to each potential non-anonymous respondent.
- C. When distributing your Dynamics 365 for Marketing Survey, you may invite either anonymous or non-anonymous respondents.
- D. All respondents will receive the exactly same hyperlink to connect them to the survey that you are inviting them to complete.
Answer: A,B,C
Explanation:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of- customer/distribute-survey
NEW QUESTION 79
You are a functional consultant analyzing the insights of the Marketing Page available in Dynamics 365
Marketing to collect data for a management presentation.
Which element should you analyze to obtain information on the number of times the page was opened?
- A. Overview
- B. Submissions
- C. Interactions
Answer: C
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/insights
NEW QUESTION 80
You are a marketing professional who is marketing to an engineering segment.
You need to create a new field for a marketing form. The new field needs to be a number that can support a
level of precision up to 7 decimal places.
Which field type should you use?
- A. Floating Point Number
- B. Single Line on the Text
- C. Decimal Number
- D. Whole Number
Answer: C
Explanation:
Explanation
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/customize/types-of-fields
NEW QUESTION 81
Your marketing department has determined that they want to create a Customer Journey that will target
marketing contacts that have visited your website in the past 12 months.
Which type of marketing segment should you create?
- A. Profile Segment
- B. Landing Page Segment
- C. Interaction Segment
- D. Customer Insight Segment
Answer: C
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/segmentation-lists-subscription
NEW QUESTION 82
You are responsible for all outgoing marketing emails at Contoso, Ltd.
You are tasked with the best practices aimed at increasing delivery and interaction rates.
Which question is answered by the email insight statistic listed? To answer, drag the email statistic to the question answered by that statistic. Each statistic may be used one, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
NEW QUESTION 83
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The benefit of obtaining the MB-220: Microsoft Dynamics 365 Marketing Exam Certification
- Increases Efficiency : Professional certifications are a great assistance to furnish your consultancy with a firm foundation. This advanced information, and knowledge you gain during attaining specialized certification can give you with up-to-date tools and technical strategies that will serve to guide and direct you in the execution of your projects, allowing you to manage all aspects of your work more effectively.
- Microsoft MB-220 Exam certification will be judging your skills and knowledge on your understanding of knowledge of marketing principles and the Marketing application's role in relationship to the Microsoft Dynamics 365 suite of application.
- This certification credential will give you edge over other counterparts. Apart from knowledge from MB-220: Microsoft Dynamics 365 Marketing Exam.
What are the exam requirements?
The Microsoft MB-220 exam is designed for the functional consultants who possess marketing expertise. The intended candidates for this certification test must have the fundamental knowledge of industry terminology, standards, methodologies, common initiatives, and priorities. In addition, the applicants should have some expertise in marketing principles as well as the marketing application’s role in conjunction with the Dynamics 365 suite of applications, including integration with Microsoft 365 and Dynamics 365 apps.
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