Easily To Pass New Marketing-Cloud-Developer Premium Exam Updated [Jan 07, 2025]
Marketing-Cloud-Developer Certification All-in-One Exam Guide Jan-2025
Marketing Cloud Developer Certification Exam Requirements
The Salesforce Marketing Cloud developer has experience in configuring and customizing data for the Marketing Cloud. The developer is competent in managing subscribers in all channels and has the ability to solve the problems of various programming languages that guide the design of tactical and strategic email campaigns. The Salesforce Marketing Cloud developer has experience as a full stack developer for Marketing Cloud in creating dynamic and personalized messages, landing pages, uses Marketing Cloud scripting languages and has experience in advanced configuration, manipulation and segmentation. data, as well as in reports and analyzes. The Salesforce Marketing Cloud developer typically has at least one year of development experience for the Marketing Cloud and related tools. The candidates have the experience, skills, knowledge and skills to:
- Enter the basic SQL, including join instructions.
- Configure data import.
- Explain the management of subscriptions.
- Work and solve scenarios using the REST and SOAP API.
- Take time to study the resources listed in this review guide and the required additional study materials provided by Salesforce.
- Configure and install data models (data extensions, shared data extensions, contact model).
A candidate for this exam is not expected to be aware of the MobilePush SDK, Journey Builder SDK, custom components and Marketing Cloud Connect settings.
Salesforce Certified Marketing Cloud Email Specialist credential is perquisites for Marketing Cloud Developer exam.
NEW QUESTION # 15
A developer created an email with AMPscript variable as the subject line. The subject line variable was recently updated, but when testing the email, the wrong subject line continues to appear in the inbox. The developer thinks another, outdated, subject line variable is declared within the email. Where could the outdated variable be located?
- A. In the Text body which is processed after the subject line
- B. In the HTML body which is processed after the Text body
- C. In the HTML body which is processed after the subject line
- D. In the Text body which is processed after the HTML body
Answer: D
NEW QUESTION # 16
A developer is building a landing page in Marketing Cloud and an email with a Call-To page will display personal information about the subscriber.
In which way could the developer create the CTA link?
- A. Use the AMPscript CloudPagesURLfunction.
- B. Append SubscnberKey to the URL as an encoded parameter.
- C. Append EmailAddress to the URL as an encoded parameter.
Answer: A
Explanation:
To create a Call-To-Action (CTA) link in an email that will display personal information about the subscriber on a landing page, the developer should use theAMPscript CloudPagesURL function (A). This function generates a URL for a CloudPage and can include parameters such as SubscriberKey or EmailAddress, which will be passed to the landing page securely.
Example usage:
rectTo(@url)=%%">View Your Information</a>
This ensures that the SubscriberKey is securely passed to the CloudPage without exposing it directly in the URL.
References:
* Salesforce Marketing Cloud AMPscript Guide: CloudPagesURL
* Salesforce Marketing Cloud Documentation
NEW QUESTION # 17
A developer receives a request for tracking data for alt sends associated with a specific JoblD. The developer needs to see Sends, Opens, Clicks, and Bounces.
Which two activities could the developer use? Choose 2 answers
- A. Tracking Extract Activity
- B. SQL Query Activity
- C. Server-Side JavaScript Activity
- D. Campaign Data Extract
Answer: A,B
Explanation:
To retrieve tracking data for all sends associated with a specific JobID, including Sends, Opens, Clicks, and Bounces, the developer can use the following activities:
* Tracking Extract Activity (A)- This activity extracts tracking data such as sends, opens, clicks, and bounces into a file, which can then be used for reporting or further processing.
* SQL Query Activity (D)- This activity can query the data views to gather tracking data directly from the Salesforce Marketing Cloud databases. The developer can write SQL queries to select specific tracking information based on the JobID.
References:
* Salesforce Marketing Cloud Tracking Extract Activity
* Salesforce Marketing Cloud Data Views
NEW QUESTION # 18
A particular data extension need to be configured to store six months of data.
How should data retention be added to the data extension in Email Studio?
- A. Run a query to overwrite the rows with six months of data
- B. Import a file to overwrite the rows with six months of data
- C. Create a new data extension that includes data retention settings
- D. Update the data extension configuration to include data retention settings.
Answer: C
NEW QUESTION # 19
A developer wants to build an audience by identifying subsceibers who opened a specific email. Which query should the developer use?
- A. SELECT * FROM _Open WHERE JobID = "1234"
- B. SELECT SubscriberKey FROM _Open WHERE JobID = '1234'
- C. SELECT SubscriberID FROM _Open WHERE JobID = "1234"
- D. SELECT * FROM _Open WHERE ListID = '1234'
Answer: B
NEW QUESTION # 20
A developer is building a landing page in Marketing Cloud and an email with a Call-To page will display personal information about the subscriber.
In which way could the developer create the CTA link?
- A. Append SubscnberKey to the URL as an encoded parameter.
- B. Use the AMPscript CloudPagesURL function.
- C. Append EmailAddress to the URL as an encoded parameter.
Answer: B
NEW QUESTION # 21
A developer wants to aggregate monthly energy usage data over a four month period for each subscriber within an email. The monthly usage values are stored in variables for each month in the following way:
How should the developer use AMPscript to generate the total?
- A. SET @total - (@jan - 3fet - @mar @apr>
- B. SET @total - ADD(@jan,ADD(@feb,ADD(@mar,@apr)))
- C. SET @total = (ADD(@jan,@feb), ADD(@mar, @apr))
- D. SET @total = AZD((@jan @feb) @mar) @apr)
Answer: B
NEW QUESTION # 22
Certification Aid wants to create Contacts in Marketing Cloud via API calls. Which API should be used for this? Choose 2.
- A. REST API
- B. Contact object
- C. POST /contacts/v1/contacts route
- D. SOAP API
Answer: A,C
Explanation:
To create contacts in Marketing Cloud via API calls, both the REST API and the specific POST route for contacts can be used:
* POST /contacts/v1/contacts route: This is a specific REST API endpoint designed to create new contacts in Marketing Cloud.
* REST API: The broader REST API provides various endpoints for managing contacts, including creation, updating, and deletion.
NEW QUESTION # 23
A marketing director at Northern Trail Outfitters wants to analyze the Send, Click, and Open Data Views.
Which activities should the developer build togenerate the data before transferring it to the SFTP?
- A. Data Views Extract > Filter Activity
- B. Query Activity > Data Extension Extract
- C. Filter Activity > Data Extension Extract
- D. Query Activity > Tracking Extract
Answer: B
Explanation:
To analyze the Send, Click, and Open Data Views and transfer the data to the SFTP, the developer should build the following activities:
* Query Activity- To query and gather the data from the Send, Click, and Open Data Views.
* Data Extension Extract- To extract the queried data from the data extension and prepare it for transfer to the SFTP.
References:
* Salesforce Marketing Cloud Query Activity
* Salesforce Marketing Cloud Data Extract Activity
NEW QUESTION # 24
Northern Trail Outfitters has created subscriber attributes including AGE underProfile Manager within their Enterprise 2.0 account.
How would a developer retrieve subscribers over 30 years of age?
- A. The data cannot be retrieved with a query
- B. Create a filtered Group of subscribers with AGE more than 30
- C. Create a query thatreferences the _Subscribers data view
- D. Create a query that references the _EnterpriseAttribute data view
Answer: B
Explanation:
Profile attributes like AGE in Profile Manager are not directly accessible via the _Subscribers data view or
_EnterpriseAttribute data view. To retrieve subscribers over 30 years of age, creating a filtered Group based on the AGE attribute is the most effective method.
NEW QUESTION # 25
How often should a developer request a new token when making multiple API calls in v1?
- A. When changing routes/objects
- B. Before every new call
- C. Once an hour
- D. Every 15 minutes
Answer: D
NEW QUESTION # 26
A developer wants to upload a base64-encoded file to Content Builder using an API Installed Package but receives an insufficient Privileges error. What should the developer check to troubleshoot the error?
- A. Verify the Asset Type Id matches the Asset Type Name
- B. Confirm the Component's Channel options are available
- C. Confirm the REST Base URI uses the correct subdomain
- D. Validate Client Id and Client Secret are correct
Answer: B
NEW QUESTION # 27
A developer is writing a query to select unique subscribers who opened any emails sent since the beginning of the previous day.
Which query would provide that result?
A)
B)
C)
- A. Option C
- B. Option B
- C. Option A
Answer: C
NEW QUESTION # 28
An email requires custom AMPscript to append the subscriber's zip code to a link in theemail. A field name zipcode already exist in the sending data extension. Its important Marketing Cloud tracks subscribers who click on the link. Which two AMPscript functions should be used in the setup? Choose
- A. 2Lookup
- B. Contact
- C. RedirectTo
- D. HTTPGet
Answer: A,C
Explanation:
To append the subscriber's zip code to a link and ensure that the clicks are tracked, you should use theLookup function to retrieve the zip code from the data extension and theRedirectTofunction to create the link with tracking enabled.
* Lookup: Retrieves the zip code from the data extension.
* RedirectTo: Ensures that the link with the appended zip code is tracked.
* Example:
ampscript
Copy code
%%[
SET @zipcode = Lookup("DataExtensionName", "zipcode", "SubscriberKey", _subscriberkey) SET @link = Concat("http://example.com?zip=", @zipcode) ]%%
<a href="%%=RedirectTo(@link)=%%">Click Here</a>
NEW QUESTION # 29
A developer wants to inject a Contact into a journey using API. What method and route would be used to accomplish this?
- A. Post / contacts/v1/contacts
- B. Post/ interaction/ v1/events
- C. Post/v1hub/datevents/key:[key} /rows / {primaryKeys
- D. Post/interaction/v1/interactions
Answer: B
NEW QUESTION # 30
Certification Aid wants to update Contact data stored in a Data Extension using the REST API. What is required to achieve this? Choose 1.
- A. The Data Extension must be in an Attribute Group.
- B. The Data Extension must be created in Email Studio.
- C. The Data Extensionmust be in a Population.
- D. The Data Extension must be sendable.
Answer: A
Explanation:
To update Contact data stored in a Data Extension using the REST API, the Data Extension must be in anAttribute Group (A). This is necessary because the REST API interacts with Contact data through Attribute Groups, which organize Data Extensions and their relationships within Contact Builder.
References:
* Salesforce Marketing Cloud REST API
* Contact Builder and Attribute Groups
NEW QUESTION # 31
New subscribers at Northern Trail Outfitters (NTO) are added to a data extension. NTO would like to send these subscribers a welcome series with Journey Builder.
What would allow the data extension to be selected for journey entry'
- A. The data extension must be configured for sending.
- B. The data extension must contain a field of theEmailAddress data type.
- C. At least one Campaign must be associated to the data extension.
- D. The Triggered Send Template must be used to create the data extension.
Answer: A
Explanation:
For a data extension to be selected for journey entry in Journey Builder, it must be configured for sending.
This configuration ensures that the data extension is recognized as a source for sending communications.
* Configure for Sending: When creating or editing a data extension, ensure that it is set as "Sendable." This involves specifying the appropriate fields for sending, such as Subscriber Key and Email Address.
NEW QUESTION # 32
A developer wants to build an email that dynamically populates the physical address of a company's locations using the variable address. The deployment goes to millions of subscribers and the developer wants the fastestpossible performance.
Which AMPscript solution should be recommended?
- A. %%; SET @address = LookupRows(Building_Locations", "Address", "Id") ]%%
- B. %: SET @address = Lookup(''Building_locations'', Address'', ''id''@id) ] %%
- C. %%[ SET @address = field(Lookcup("Building_Locations"/ "Address", "Id",@Id), "Address") ]%%
- D. %% [ SET @address - field(Row(LookupRows("Building_Locations", "Address","Id"), 1),"Address")
]%%
Answer: C
NEW QUESTION # 33
A developer is configuring a File Drop Automation and wantsto use a Filename Pattern to allow for timestamps on the file. The file name will always start with the month and day (e.g. MAY15) the file is dropped onto the SFTP site.
Which two configurations should be used for the automation to successfully start? Choose 2 answers
- A. %%MMMMdd%%
- B. Begins With operator
- C. %%Month%%%%Day%%
- D. Ends With operator
Answer: B,C
Explanation:
To configure a File Drop Automation with a filename pattern that allows for timestamps and starts with the month and day, the developer should use:
* Begins With operator (D)- This ensures that the automation triggers when the file name begins with the specified pattern.
* %%Month%%%%Day%% (C)- This is the correct syntax to match the month and day in the file name.
For example, if the file name is "MAY15", the pattern will be %%MMMM%%dd.
References:
* Salesforce Marketing Cloud File Drop Automations
* Automation Studio Filename Patterns
NEW QUESTION # 34
NTO is using a mobile campaign to collect an email addresses of interested subscribers. Using AMPscript's API functions they will send a confirmation email when an email is texted into their short code. Which two objects are required tosuccessfully create a TriggerSend object? Choose 2
- A. TriggerSendDefinition
- B. Attribute
- C. Contact
- D. Subscribers
Answer: A,D
Explanation:
To successfully create aTriggerSendobject using AMPscript's API functions, the following objects are required:
* TriggerSendDefinition (B)- Defines the parameters of the triggered send, including the email to be sent and the associated attributes.
* Subscribers (D)- Represents the individual recipients who will receive the email.
These objects ensure that the correct email is sent to the specified subscribers when the TriggerSend is executed.
References:
* Salesforce Marketing Cloud API
* AMPscript API Functions
NEW QUESTION # 35
......
Last Marketing-Cloud-Developer practice test reviews: Practice Test Salesforce dumps: https://pass4sure.practicedump.com/Marketing-Cloud-Developer-exam-questions.html