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Google Google-Ads-Video Exam Syllabus Topics:
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NEW QUESTION # 12
An account manager has been running a Video action campaign for two weeks and still has 30% of his budget remaining. What should he do to increase delivery until the campaign is outside the budget cap?
- A. Change the frequency settings
- B. Add Contextual audiences
- C. Change the bid strategy to CPM
- D. Add skippable in stream ads
Answer: A
Explanation:
B: Change the frequency settings
By increasing the frequency settings, the campaign will show the add to users more often, therefore spending more of the budget.
This is the best way to increase delivery.
NEW QUESTION # 13
A business owner is interested in running an awareness Video campaign and wants to know whether the campaign shifted user perception or behavior toward their products. What measurement solution should they use to find this information and when should they implement it?
- A. Brand Lift, after the campaign receives over 1,000 clicks.
- B. Active View, before the campaign delivers any impressions.
- C. Brand Lift, before the campaign delivers any impressions.
- D. Active View, after the campaign receives over 1,000 clicks.
Answer: C
Explanation:
C: Brand Lift, before the campaign delivers any impressions.
Brand Lift studies measure the impact of video campaigns on brand perception and behavior.
Setting up the study before the campaign starts allows for accurate measurement of changes in brand metrics.
Active View measures viewability, not brand perception.
NEW QUESTION # 14
A marketing manager wants to reach and engage with potential customers via a Google Video campaign.
What first step do they need to complete to get started?
- A. Prepare a manual bidding strategy.
- B. Install a video code on their website.
- C. Link Google Ads to their YouTube channel.
- D. Build a list of relevant keywords.
Answer: C
Explanation:
B: Link Google Ads to their YouTube channel.
Linking the Google Ads account to the YouTube channel is essential for running video campaigns.
It allows for uploading and managing video ads, as well as tracking performance.
The other steps are important but come after linking the accounts.
NEW QUESTION # 15
After running a Google Video campaign for awareness with video ads that are 30 seconds long, you want to remarket to your audience with memorable, shorter video ads. What video ad format should you use to achieve this goal?
- A. Non-skippable in-stream ads
- B. In-feed video ads
- C. Masthead ads
- D. Bumper ads
Answer: D
Explanation:
D: Bumper ads:Bumper ads are 6-second, non-skippable video ads, ideal for delivering short, memorable messages.
They are perfect for remarketing and reinforcing brand recall after longer awareness campaigns.
Masthead ads are for large-scale awareness, non-skippable in-stream ads are longer, and in-feed video ads are for discovery.
NEW QUESTION # 16
A fitness studio has created a Video campaign and wants to measure their consideration campaign with the help of a Brand Lift study. At what point should the fitness studio set up the study in order to create optimal control and exposed groups?
- A. Once the campaign first begins to start serving impressions.
- B. Before the campaign serves any impressions.
- C. After the campaign's end date has been met.
- D. After two weeks of the campaign first serving impressions.
Answer: B
Explanation:
C: Before the campaign serves any impressions:Brand Lift studies require a control group (users who don't see your ads) and an exposed group (users who do).
Setting up the study before the campaign starts allows Google to properly establish these groups, ensuring accurate measurement.
Starting the study after impressions serve will not produce accurate data.
NEW QUESTION # 17
The marketing team for a wildlife conservation effort is setting up a Video action campaign to drive online donations on their website. What actions should they take to achieve their goal?
- A. Use only one version of their ad, and make sure it's less than 10 seconds long.
- B. Use only one version of their ad, and make sure it's at least 10 seconds long.
- C. Test multiple variants of their ads, and make sure they're at least 10 seconds long.
- D. Test multiple variants of their ads, and make sure they're less than 10 seconds long.
Answer: C
Explanation:
A: Test multiple variants of their ads, and make sure they're at least 10 seconds long.Testing multiple ad variants allows for optimization based on performance.
Longer ads (at least 10 seconds) provide sufficient time to convey the message and encourage donations.
NEW QUESTION # 18
You're using Custom Audiences for a Video action campaign. How can you get the most value from that audience solution?
- A. By using 10 to 15 of the highest converting keywords from your Search campaign.
- B. By implementing automatic placements from your existing Display campaign.
- C. By setting bumper ads as your preferred ad format for the campaign.
- D. By disabling non-skippable in-stream ads.
Answer: A
Explanation:
A: By using 10 to 15 of the highest converting keywords from your Search campaign.
Custom Audiences allow you to target users based on their search activity.
Using high-performing keywords from Search campaigns ensures you reach users with proven interest in your products.
The other options don't leverage the power of search intent.
NEW QUESTION # 19
For the last year, you've run a consideration Video campaign. Now you want to see evidence that your investment was effective based on the number of times users actually clicked on your videos. What consideration measurement metric should you use?
- A. Targeted observations
- B. Core performance metrics
- C. Earned views
- D. Purchase intent lift
Answer: B
Explanation:
B: Core performance metrics
Core performance metrics like click-through rate (CTR), view-through rate (VTR), and views are fundamental for assessing consideration.
These metrics show how users are interacting with your videos and indicate their level of engagement.
Purchase intent lift is more of a brand lift metric.
NEW QUESTION # 20
An account manager is setting up a Video campaign to grow consideration. What ad formats should they expect to run?
- A. Non-skippable in-stream ads and in-feed video ads
- B. Skippable in-stream ads and in-feed video ads
- C. Skippable in-stream ads and bumper ads
- D. Non-skippable in-stream ads and mastheads
Answer: B
Explanation:
D: Skippable in-stream ads and in-feed video ads:
Skippable in-stream ads allow for longer-form content and storytelling, which is ideal for consideration.
In-feed video ads appear in YouTube search results and watch next feeds, capturing users actively seeking information.
Bumper ads are too short to convey detailed information, and mastheads are used for large scale awareness.
NEW QUESTION # 21
If the marketing goal of your Google Video campaign is product and brand consideration, what solutions should you use to effectively achieve that goal?
- A. Bumper ads and CPM bidding
- B. Bumper ads and CPV bidding
- C. Skippable in stream ads and CPM bidding
- D. Skippable in stream ads and CPV bidding
Answer: D
Explanation:
C: Skippable in stream ads and CPV bidding
Skippable in-stream ads allow for longer form content, which is needed for product and brand consideration.
CPV bidding allows payment to only occur when a user watches the add.
NEW QUESTION # 22
Which audience solution would you use to reach male users who are 18 to 24 years old with the help of a Google Video campaign?
- A. Life Events
- B. Custom Audiences
- C. Affinity Audiences
- D. Demographics and Detailed Demographics
Answer: D
Explanation:
Comprehensive and Detailed Demographics
A: Demographics and Detailed Demographics
Demographics targeting allows you to reach users based on age, gender, parental status, and household income.
This is the most direct way to reach a specific demographic group like males aged 18 to 24.
The other audience solutions do not directly target age and gender in the same way.
NEW QUESTION # 23
A florist chain is looking to generate as much awareness as they can before their special roses go into bloom.
They only have two and a half weeks to achieve this with the assistance of a Google Video campaign using
"Brand awareness and reach" as the campaign goal. Which budget type should the florist chain use, and why?
- A. 'Daily,' because Google Ads will try to spend their total budget evenly over the duration of their campaign.
- B. 'Daily,' because Google Ads will spend their total budget faster than 'Campaign total' will.
- C. 'Campaign total,' because Google Ads will spend their total budget faster than daily will.
- D. 'Campaign total,' because Google Ads will try to spend their total budget evenly over the duration of their campaign.
Answer: B
Explanation:
B: 'Daily,' because Google Ads will spend their total budget faster than 'Campaign total' will:Using a daily budget allows Google Ads to spend your budget more aggressively each day, maximizing impressions within the limited timeframe.
A campaign total budget will try to distribute the budget evenly, which is not ideal for a short, high-impact campaign.
NEW QUESTION # 24
After running successful Search and Display campaigns to drive action, you've decided to run a Video campaign with the same objective. Why should you keep the Video campaign in the same account as the other campaigns?
- A. Because it prevents Google Ads from double-counting conversions.
- B. Because the Video campaign will automatically use assets from the other campaigns.
- C. Because it'll allow for faster approval by the system for new ads.
- D. Because more campaign extensions will be available for the Video campaign.
Answer: A
Explanation:
C: Because it prevents Google Ads from double-counting conversions.
Keeping campaigns in the same account enables Google Ads to accurately track conversions across different campaign types and avoid attributing the same conversion to multiple sources.
This ensures accurate reporting and optimization.
NEW QUESTION # 25
A company is looking to grow consideration of their products in their potential customers' purchase cycles.
Why is a Google Video campaign an appropriate method to meet their goals?
- A. Because online video lets consumers browse large product and service inventories they may want to purchase form.
- B. Because consumers use online video to seek out the best deals on specific products and services.
- C. Because online video lets consumers quickly compare similar businesses at once.
- D. Because consumers use online video for information gathering before making a purchase.
Answer: D
Explanation:
C: Because consumers use online video for information gathering before making a purchase.
Video is a powerful medium for educating and informing potential customers about products and services.
This is crucial for the consideration phase of the purchase cycle.
Options A, B, and D are valid uses of online video, but information gathering is most directly related to consideration.
NEW QUESTION # 26
A consumer goods company wants to build awareness and recall for their brand. How can a Google Video campaign help achieve this goal?
- A. By influencing potential customers in opinion shaping moments.
- B. By reaching potential customers in decision making moments.
- C. By surfacing comparisons to potential customers in similar businesses.
- D. By reaching potential customers and keeping the brand top of mind.
Answer: D
Explanation:
D: By reaching potential customers and keeping the brand top of mind.
Awareness campaigns aim to increase brand recognition and recall.
Google Video campaigns help reach a broad audience and reinforce brand messaging.
The other options describe other marketing goals.
NEW QUESTION # 27
A marketing manager started a Video action campaign one month ago. Two weeks ago, they added InMarket and Custom Audiences to the campaign. Currently, they've spent 80% of the campaign budget. What action would you recommend next to grow conversion volume?
- A. Remove audience restrictions with run of network targeting.
- B. Add Demographics Audiences to re-engage with existing customers.
- C. Re-engage with existing customers by adding Custom Audiences.
- D. Engage with website visitors by adding the Life Events audience type.
Answer: A
Explanation:
B: Remove audience restrictions with run of network targeting.Since the campaign has spent 80% of the budget, it indicates that the current targeting may be too restrictive.
Run of network targeting broadens reach, allowing the campaign to find more potential converters.
The other options are valid ways to refine targeting, but broadening the reach is the correct option to increase delivery.
NEW QUESTION # 28
If you want to run a Video action campaign that reaches customers who already searched for specific keywords on Google Search, which audience solution should you use?
- A. Customer Match
- B. Demographics and Detailed Demographics
- C. In-Market Audiences
- D. Custom Audiences
Answer: D
Explanation:
A: Custom Audiences:
Custom Audiences allow you to target users based on their past search activity on Google.
This is perfect for reaching customers who have already shown interest in specific keywords.
In-Market audiences target broad purchase intent, not specific search terms.
NEW QUESTION # 29
What audience solution would you use if you were building a Google Video campaign for a music school that wanted to grow consideration for a new class tailored to advanced musicians?
- A. Customer Match
- B. Life Events
- C. Affinity Audiences
- D. Custom Audiences
Answer: D
Explanation:
A: Custom Audiences:
Custom Audiences allow you to target users based on their specific interests and search activity.
This is ideal for reaching advanced musicians by targeting relevant keywords and websites.
The other options are broader targeting solutions.
NEW QUESTION # 30
Which of the following accurately describes a primary benefit of Video action campaigns?
- A. They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPA.
- B. They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPV.
- C. They simplify campaigns to run on only on YouTube and drive more conversions while still optimizing for the lowest CPV.
- D. They simplify campaigns to run on only on YouTube and drive more conversions while still optimizing for the lowest CPA.
Answer: A
Explanation:
B: They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPA.Video action campaigns are designed to maximize conversions by running ads across YouTube and Google video partners.
These campaigns use automated bidding to optimize for the lowest cost-per-acquisition (CPA).
NEW QUESTION # 31
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