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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Which of the following are used to describe the search results that are not in paid listings?

A) Real listings
B) Organic search listings
C) Unpaid listings
D) Google search listings

2. John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?

A) SEM based on web content
B) SEO for good web content
C) CPM models
D) PPC models

3. When Google advertisers create new Google AdWords, they have three options for the types of keyword matching they can use. Which of the following keyword targeting is demonstrated by putting the keyword in quotes?

A) Exact match
B) Phrase match
C) Quote match
D) Broad match

4. Google AdWords has many categories of items and services for sale which they do not allow for advertisement. Which of the following items is NOT permitted to be advertised on Google
AdWords?

A) Political ads
B) Cigars
C) Puppies
D) Cars

5. Alice manages several AdWords accounts and she has three assistants who help with the management of the accounts. Alice receives a phone call from one of her clients regarding recent Google AdWords clicks. The client reports that he thinks something is amiss with his account, and thinks someone has changed the budget. How can Alice review any changes to the account and, if necessary, determine if someone has made changes to the account's budget?

A) Alice should use the My Client Center.
B) Alice should use the AdWords Editor.
C) Alice should use the Change History Tool.
D) Alice should use the AdWords API.

Solutions: