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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?

A) Move all users to Salesforce Lightning
B) Use the Marketing Cloud Account Engagement Lightning App
C) Enable "Business Unit'connector setting
D) Purchase separate Marketing Cloud Account Engagement accounts

2. The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.
All new leads from the event should be evenly distributed to their Chicago Sales User Group.
What would be the optimal sequence to meet these requirements?

A) Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: -
B) Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user"
C) . A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to

3. A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
What could be the issue?

A) The form HTML embed code in the layout template code was not used.
B) The same layout template on both the form and the landing page was not used.
C) The landing page on a browser with the cookies cleared was not tested.
D) The %%content%% variable tag in the layout template code was missing.

4. When you go to View HTML code section at selected Form record you can only see the iframe tag

A) True
B) False

5. It is possible to assign certain Prospect to selected Scoring Category

A) True
B) False

Solutions: