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| Section | Weight | Objectives |
|---|---|---|
| Data Permissions and Governance | 5% | - Parent-child data setups - Data update controls - User access and roles |
| Calculated Fields and Functions | 5% | - Extract and transformation formulas - VLOOKUP and FUZZYVLOOKUP - Custom calculations |
| Data Mapping and Modeling | 5% | - Source of truth configuration - Dimensions and measures - Data structure and relationships |
| Data Harmonization | 3% | - Standardization methods - Cross-source alignment - Pros and cons of harmonization approaches |
| General Functionalities | 13% | - Navigation and interface - Core platform capabilities - Basic concepts and terminology |
| Automation and Workflow | 5% | - Workflow setup - Automated distribution |
| Dashboards and Visualization | 15% | - Dashboard design and layout - KPI and metric display - Chart types and usage |
| Datasets and Data Views | 10% | - View configuration and sharing - Dataset creation and management - Filtering and segmentation |
| Performance and Troubleshooting | 5% | - Common issues and fixes - Monitoring and optimization |
| Data Quality and Cleansing | 7% | - Error handling and correction - Validation rules - Duplicate management |
| Overarching Entities | 3% | - Structure and configuration - Use cases and application scenarios |
| Reporting and Analytics | 12% | - Attribution models - Report creation and scheduling - Insight generation and interpretation |
| Data Integration and Ingestion | 12% | - Refresh schedules and data flow - API and file-based import - Data streams and connectors |
1. An implementation engineer has been asked to perform QA for a standard file ingestion, done by the client.
The source file that was ingested can be seen below:
The number of rows added to this data stream is 3. What could have led to this discrepancy?
A) All fields are mapped except for the Creative Name
B) All fields are mapped except for the Media Buy Key.
C) All fields are mapped except for the Campaign Key
D) All fields are mapped except for the Media Buy Name.
2. Your client would like to create a new harmonization field - Exam Topic.
The below table represents the harmonization logic from each source.
As can be seen from the table, there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found - a single Exam Topic value is associated with it.
The client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values, as seen in the following example:
The client suggested to create, without any mapping manipulations, several patterns via the harmonization center that will generate two Harmonized Dimensions:
Exam ID
Exam Topic
Given the above information, which statement is correct regarding the ability to implement this request with the above suggestion?
A) The solution will work - the client will be able to view Exam Topic with Email Sends.
B) The above Patterns setup will not work for this use case.
C) Only if 5 different Patterns are created, from 5 different fields - the solution will work.
D) The Harmonized field for Exam ID is redundant. One Harmonized dimension for Exam Topic is enough for a sustainable and working solution
3. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Main Generic Entity Attribute
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of 'opportunities in the Confirmed Interest stage?
A) 1
B) 0
C) 3
D) 2
4. What is the relationship between "Media Buy Key" and "Campaign Key"?
A) Many-to-many
B) Many-to-one (one Campaign Key has many Media Buy Keys)
C) One-to-many (one Media Buy Key has many Campaign Keys)
D) One-to-one
5. An implementation engineer is requested to extract the first three-letter segment of the Campaign Name values.
For example:
Campaign Name: AFD@Mulop-1290
Desired outcome: AFD
Other examples:
Which formula will return the desired values?
A) LEFT(EXTRACT(csv[campaign_name'}/-',1),3)
B) LEFT(EXTRACT(csy['campaign_name]],~',0),3)
C) EXTRACT(csv[campaign_name'],-,0)
D) EXTRACT(csv[campaign_name!;@',1)
E) EXTRACT(EXTRACT(csv['campaign_name]]/@',1),-,0)
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: D |
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